Creating a Marketplace for Your Loyalty Program Currency

Evert de Boer () and Xiao Yao Chin ()
Additional contact information
Evert de Boer: Managing Partner, On Point Loyalty
Xiao Yao Chin: Partner, On Point Loyalty

Chapter Chapter 4 in Loyalty Programs and the Currency Effect, 2025, pp 77-93 from Springer

Abstract: Abstract Many loyalty programs are dependent on partnerships to drive the success of the program. In Chapter 4, de Boer and Chin explore the marketplace for loyalty currencies from the perspectives of both sellers and buyers. They provide practical guidance on key questions, such as how to price points and how partners view the economic investment in loyalty. The chapter also discusses how to create sustainable partnerships between internal and external partners and highlights the key differences between these two types of partners. De Boer and Chin offer a compelling and insightful exploration of the how and why behind today’s loyalty program currency partnerships.

Keywords: Loyalty program; Loyalty partnerships; Strategy; Marketplace; Loyalty points; Partnerships (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-78849-9_4

Ordering information: This item can be ordered from
http://www.springer.com/9783031788499

DOI: 10.1007/978-3-031-78849-9_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().