Loyalty Programs and the Currency Effect

Evert de Boer () and Xiao Yao Chin ()
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Evert de Boer: Managing Partner, On Point Loyalty
Xiao Yao Chin: Partner, On Point Loyalty

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-78849-9
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Chapters in this book:

Ch Chapter 1 Introducing the Currency Effect

Evert de Boer and Xiao Yao Chin

Ch Chapter 10 Conclusions

Evert de Boer and Xiao Yao Chin

Ch Chapter 2 Designing the Best Currency for Your Loyalty Program

Evert de Boer and Xiao Yao Chin

Ch Chapter 3 Designing an Optimal Currency Redemption Strategy for Your Loyalty Program

Evert de Boer and Xiao Yao Chin

Ch Chapter 4 Creating a Marketplace for Your Loyalty Program Currency

Evert de Boer and Xiao Yao Chin

Ch Chapter 5 Optimizing Liability Management for Loyalty Currencies

Evert de Boer and Xiao Yao Chin

Ch Chapter 6 Corporate Designs and Capabilities for Optimal Loyalty Program Currencies

Evert de Boer and Xiao Yao Chin

Ch Chapter 7 Measuring Financial Performance and Accounting for Loyalty Program Currencies

Evert de Boer and Xiao Yao Chin

Ch Chapter 8 Loyalty Program Currency Valuation, Articulation, and Monetization

Evert de Boer and Xiao Yao Chin

Ch Chapter 9 Relevant Future Trends and Developments

Evert de Boer and Xiao Yao Chin

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DOI: 10.1007/978-3-031-78849-9

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