Loyalty Program Currency Valuation, Articulation, and Monetization

Evert de Boer () and Xiao Yao Chin ()
Additional contact information
Evert de Boer: Managing Partner, On Point Loyalty
Xiao Yao Chin: Partner, On Point Loyalty

Chapter Chapter 8 in Loyalty Programs and the Currency Effect, 2025, pp 157-173 from Springer

Abstract: Abstract A well-run loyalty program can punch above its weight when it comes to value generation. In this chapter, de Boer and Chin explore how to use a loyalty program as part of a complete financial strategy and explore the different options available to leverage the program (both literally and philosophically). They offer an overview of historical mergers and acquisitions (M&A) transactions and look at loyalty programs through the lens of investors. De Boer and Chin discuss how companies have evolved their reporting strategies over time for loyalty segments and their underlying reasons. They also explore how loyalty programs communicate their performance (or choose not to)—and the underlying reasons for these decisions.

Keywords: Loyalty program; Strategy; Income statement; P&L; Valuation; Monetization; Reporting (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-78849-9_8

Ordering information: This item can be ordered from
http://www.springer.com/9783031788499

DOI: 10.1007/978-3-031-78849-9_8

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().