Positioning

James O. Fiet ()
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James O. Fiet: University of Louisville

Chapter Chapter 12 in The Theoretical Logic of Strategy, 2025, pp 57-59 from Springer

Abstract: Abstract Positioningpositioning is the process of creating a perception in the minds of buyers that one’s product or service is superior to alternatives. Although this normally takes place at the functional levelfunctional level, it can be exploited at the business levelbusiness level.

Date: 2025
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DOI: 10.1007/978-3-031-79014-0_12

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