Cost Leadership Strategy

James O. Fiet ()
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James O. Fiet: University of Louisville

Chapter Chapter 36 in The Theoretical Logic of Strategy, 2025, pp 173-178 from Springer

Abstract: Abstract Cost leadership is the first of the business levelbusiness level strategies. The message that it sends is that our product is less expensive than theirs, although lowering prices is not the key—lowering costs is.

Date: 2025
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DOI: 10.1007/978-3-031-79014-0_36

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