Product Differentiation Strategy

James O. Fiet ()
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James O. Fiet: University of Louisville

Chapter Chapter 37 in The Theoretical Logic of Strategy, 2025, pp 179-185 from Springer

Abstract: Abstract The message that product differentiationproduct differentiation sends is that our product or service is better than theirs. It creates differentiation through (1) product attributes, (2) customer relationshipscustomer relationships, and (3) linkages within or between firmslinkages within or between firms.

Date: 2025
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DOI: 10.1007/978-3-031-79014-0_37

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