Focus Strategy

James O. Fiet ()
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James O. Fiet: University of Louisville

Chapter Chapter 38 in The Theoretical Logic of Strategy, 2025, pp 187-190 from Springer

Abstract: Abstract A business level focusfocus strategystrategy targets specific territories or buyer groups. It can be either a focused cost leadership strategy or a focused product differentiationproduct differentiation strategy, which raises the question of whether it is a separate genericgeneric strategy.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-79014-0_38

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DOI: 10.1007/978-3-031-79014-0_38

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