Leadership and Digital Transformation in the Luxury Brand Industry

Samuel Osei-Nimo (), Cindy Millman () and Wajiha Kazim ()
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Samuel Osei-Nimo: Nottingham Trent University
Cindy Millman: University for the Creative Arts, Business School
Wajiha Kazim: Nottingham Trent University

Chapter Chapter 14 in Sustainable Digital Marketing for Fashion and Luxury Brands, 2025, pp 337-359 from Springer

Abstract: Abstract This chapter discusses the influence of leadership on emerging workplace design driven by technological developments. The chapter will also explore the monitoring, surveillance, and automation strategies utilised by business organisations to improve the effectiveness of their marketing initiatives. Despite the well-documented evidence for the effectiveness, efficiency, and sustainability of digital transformation of business organisations, it can have severe impacts on business stakeholders such as customers, employees, and society. We aim to focus on the luxury and fashion industry and propose approaches that leaders can utilise to implement and support digital transformation effectively.

Keywords: Digital transformation; Leadership; Fashion industry; Sustainability; Ethics (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-82467-8_14

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DOI: 10.1007/978-3-031-82467-8_14

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