Sustainable Digital Marketing for Fashion and Luxury Brands

Edited by Wilson Ozuem (), Silvia Ranfagni () and Cindy Millman ()

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-82467-8
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Chapters in this book:

Ch Chapter 1 Postdigital Iconicity of Runways: Redefining Sustainability in High-End Fashion Marketing

Annette Kallevig and Vésma Kontere McQuillan

Ch Chapter 10 Social Media Influencers: Transition from Fast Fashion to Slow Sustainable Causes

Wilson Ozuem and Michelle Willis

Ch Chapter 11 Repositioning of Chinese Luxury Spirit: Kweichow Moutai

Xialiang Yao

Ch Chapter 12 Authenticity as Consistency: Insights from Micro-influencers Partnerships with Sustainable Fashion Brands

Giovanna Pegan and Marco Balzano

Ch Chapter 13 Virtual Corporate Social Responsibility Co-creation and Consumer Engagement

Ling Lin and Liya An

Ch Chapter 14 Leadership and Digital Transformation in the Luxury Brand Industry

Samuel Osei-Nimo, Cindy Millman and Wajiha Kazim

Ch Chapter 15 Virtual Corporate Social Responsibility and Sustainable Value Creation

Abdullah Promise Opute, Xi Jiang and Jafar Ojra

Ch Chapter 16 Social Media Influencers: Influencing Sustainable Practices in the Fashion Industry

Favour Ben and Wilson Ozuem

Ch Chapter 17 Storytelling and the Sustainability of Fashion and Luxury Brands

Taiwo Olajumoke and Sajad Rezaei

Ch Chapter 18 CSR Communication and Luxury Brands: Themes for Cultivating Stakeholder-Oriented Communication on Sustainability Through Social Media

Fabrizio Mosca, Valentina Chiaudano and Brigida Morelli

Ch Chapter 19 Metaverse Fashion Ecosystem: A Sustainable Marketing Perspective

Mostafa Mohamad, Fandi Omeish and Anna Tarabasz

Ch Chapter 2 Online Brand Communities: Digitally Sustaining Fashion Brands’ Sustainability

Michelle Willis

Ch Chapter 20 Chatbots and Customer Experience in Luxury Fashion

Isolde Ward-Lubbe and Steven Mbeya

Ch Chapter 21 Sustainability than Digitalization: Prato and the Global Fashion Supply Chain

Daniela Toccafondi

Ch Chapter 22 Black Swan Events: Mitigating Disruption to a Supply Chain Using Blockchain and Artificial Intelligence

Gordon Bowen, Hamid Jahankhani and Imad Nawaz

Ch Chapter 23 Artificial Intelligence and Sustainability in Fashion: A Triple Bottom Line Approach

Emily Rosa Shahaj

Ch Chapter 24 Artificial Intelligence: Building Sustainability in the Implementation of SDGs

Gordon Bowen, Janakan Sothinathan, Richard Bowen, Deidre Bowen and Atul Sethi

Ch Chapter 25 Kering’s Strategy for Digital and Sustainable Transformation: Twin Transition Through NFTs in the Luxury Industry

Stefania Masè and Elena Cedrola

Ch Chapter 26 Elevating the Luxury Brand Digital Engagement Using Chatbots

Nicole Cunningham

Ch Chapter 27 The Role of Blockchain in Sustainable Luxury Fashion

Silvia Ranfagni, Massimo Rosati and Michele Giura

Ch Chapter 28 Certification Standards and Ecolabelling for Sustainability and Traceability in the Textile Supply Chain

Leonardo Borsacchi

Ch Chapter 3 Brand Building Using Digital Marketing Tools: Insight into an Innovative Hybrid Model

Silvia Ranfagni, Massimo Rosati and Silvia Frescucci

Ch Chapter 4 Fostering Meaningful Interactions Through User-Generated Content: Reshaping How Fashion Brands Interact with Consumers

Samar Ghurab and Raye Ng

Ch Chapter 5 Chinese Online Literature: Sustainability and Customers’ Value Co-creation on an Online Brand Platform

Liya An, Ling Lin and Caroline Jawad

Ch Chapter 6 Social Media and Discursive Practices in the Global Fashion Industry

Samuel Osei-Nimo and Cindy Millman

Ch Chapter 7 Luxury Hotels’ Corporate Social Responsibility Communications and Online Brand Communities

Mei Kun (Vichy) Loi

Ch Chapter 8 Persuasive Communication and Emotional Appeals: The Contribution of Psychology

Sara Bocci Benucci and Cristian Di Gesto

Ch Chapter 9 Digital Fashion in the Metaverse and Innovation for Sustainability in Fashion

Marta Giovannetti and Elena Cedrola

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-82467-8

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DOI: 10.1007/978-3-031-82467-8

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