Virtual Corporate Social Responsibility and Sustainable Value Creation

Abdullah Promise Opute (), Xi Jiang and Jafar Ojra
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Abdullah Promise Opute: University of Wales Trinity Saint David
Xi Jiang: University of Wales Trinity Saint David
Jafar Ojra: Swansea University

Chapter Chapter 15 in Sustainable Digital Marketing for Fashion and Luxury Brands, 2025, pp 361-380 from Springer

Abstract: Abstract Organisations are aware that consumers are becoming increasingly sensitive to companies’ obligations to sustainability, and that these sensitivities influence consumers’ purchase decision making; organisations are consequently recognising the pertinence of environmentally and socially conscious behaviour in their operational activities. This chapter focuses on corporate social responsibility (CSR), which is a core aspect of sustainability mechanisms. The chapter commences by providing a justification for the theoretical premise of this chapter. The foundation of fashion and sustainability is then explained. CSR and its aspects are explained and virtual CSR (VCSR) is introduced as well as VCSR dialogue. The impacts of VCSR, such as value creation and effects on organisational performance, are highlighted. To conclude, relevant recommendations are forwarded towards strategising VCSR and optimising its utility for customer engagement and organisational performance impact.

Keywords: Sustainability; (Virtual) corporate social responsibility; Fashion; Customer engagement; Organisational performance (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-82467-8_15

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DOI: 10.1007/978-3-031-82467-8_15

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