Kering’s Strategy for Digital and Sustainable Transformation: Twin Transition Through NFTs in the Luxury Industry

Stefania Masè () and Elena Cedrola ()
Additional contact information
Stefania Masè: IPAG Business School
Elena Cedrola: University of Macerata

Chapter Chapter 25 in Sustainable Digital Marketing for Fashion and Luxury Brands, 2025, pp 607-628 from Springer

Abstract: Abstract Kering’s pioneering approach to integrating digital and sustainability strategies within the luxury industry heralds an era of responsible luxury. As an exemplar of the twin transition toward digital and sustainable futures, Kering leverages the synergistic potential of digitalization and sustainability to propel economic, social, and environmental progress. Through the lens of the Triple-Bottom-Line (TBL) framework, we explore how Kering’s focus on profit, people, and the planet guides its business practices, underscoring a holistic view of sustainable business impact. Kering’s journey from its foundational years to its contemporary status as a global luxury leader demonstrates strategic transformation and commitment to innovation, sustainability, and digital excellence. The chapter delves into Kering’s digital forays, with a focus on its steps into the world of Non-Fungible Tokens (NFTs) and digital art, highlighting how these ventures align with sustainability goals and cater to evolving consumer expectations. Findings underscore the viability of sustainable luxury, presenting Kering as a model for the industry’s future, where digitalization and responsibility coexist harmoniously in the luxury industry.

Keywords: Kering; Luxury brands; Sustainability; NFTs; Digital transformation; Twin transition; Triple Bottom Line (TBL) (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-82467-8_25

Ordering information: This item can be ordered from
http://www.springer.com/9783031824678

DOI: 10.1007/978-3-031-82467-8_25

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().