Digital Business Analysis and Digital Transformation

Swen Schneider and Lutz Anderie
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Swen Schneider: Frankfurt University of Applied Sciences
Lutz Anderie: Frankfurt University of Applied Sciences

Chapter Chapter 10 in Digital Business Management, 2025, pp 99-110 from Springer

Abstract: Abstract In a nutshell A cracked walnut shell revealing a green microchip inside, symbolizing the concept of technology and intelligence. The background is a soft gradient, and there are no visible text or links in the image. The chapter outlines the evolution of Digital BusinessDigital Businesses. It covers the transition from analog to digital formats, emphasizing the importance of digital transformationDigital transformation. Key concepts include the creation of new business modelsBusiness models, customer interaction, and the role of technology in driving these changes. The text also explores the significance of supply chain managementSupply chain management (SCM), E-CommerceE-Commerce, and data analyticsData analytics in the digital landscapeDigital landscape. Finally, it highlights the potential of artificial intelligenceArtificial intelligence (AI) in revolutionizing business operationsBusiness operations.

Keywords: Digitalization; Digital transformation; Digital Business; Customer relationship management (CRM); Business intelligence (BI); Big data; Artificial intelligence (AI); Machine learning; Data-driven business (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-83177-5_10

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DOI: 10.1007/978-3-031-83177-5_10

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