Digital Business in Digital Worlds

Swen Schneider and Lutz Anderie
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Swen Schneider: Frankfurt University of Applied Sciences
Lutz Anderie: Frankfurt University of Applied Sciences

Chapter Chapter 11 in Digital Business Management, 2025, pp 111-119 from Springer

Abstract: Abstract In a nutshell A walnut shell is cracked open, revealing a green microchip inside. The image symbolizes the concept of technology and intelligence. The background is a soft gradient, enhancing the focus on the walnut and microchip. The digital landscapeDigital landscape is rapidly evolving, transitioning from a two-dimensional InternetInternet to an immersiveImmersive, three-dimensional experience. This chapter delves into the metaverseMetaverses, a collective virtual spaceVirtual spaces merging the physical and digital realms. We explore key concepts like omniverseOmniverse, ARAugmented reality (AR), VRVirtual reality (VR), and MRMixed reality (MR) while examining the gamingGaming industry’s pivotal role in shaping this future. The chapter concludes with a discussion on the immense potential and challenges of this digital frontier.

Keywords: Metaverse; Omniverse; Augmented reality (AR); Virtual reality (VR); Mixed reality (MR); Internet of Things (IoT); Gamification; Serious games; Spatial computing; Digital Frontrunner (gaming industry) (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-83177-5_11

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DOI: 10.1007/978-3-031-83177-5_11

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