E-Commerce Shops and Web Presence

Swen Schneider and Lutz Anderie
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Swen Schneider: Frankfurt University of Applied Sciences
Lutz Anderie: Frankfurt University of Applied Sciences

Chapter Chapter 5 in Digital Business Management, 2025, pp 49-57 from Springer

Abstract: Abstract In a nutshell A computer microchip inside an open walnut shell, symbolizing the concept of technology and intelligence. The background is neutral, highlighting the contrast between the natural shell and the artificial chip. Building a successful E-CommerceE-Commerce shop requires a solid foundation centered around platform selection, user experienceUser experience (UX), SEOSearch engine optimization (SEO), and social mediaSocial media marketingSocial media marketing. Understanding the customer journeyCustomer journey and lifetime valueValues is crucial for long-term success. Mass customizationMass customization offers a competitive advantageCompetitive Advantages by combining scalabilityScalability with personalization. eMarketplaceseMarketplaces provide additional sales channels, while Web designWeb design and mobileMobile optimization are essential for reaching customers.

Keywords: E-Commerce platform; User experience (UX); SEO; Social media marketing; Mass customization; eMarketplace; Webshops; Customer lifetime value (CLTV); Customer journey; Web design; Supply chain management and eProcurement (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-3-031-83177-5_5

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