Social and Mobile Commerce with Location-Based Services

Swen Schneider and Lutz Anderie
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Swen Schneider: Frankfurt University of Applied Sciences
Lutz Anderie: Frankfurt University of Applied Sciences

Chapter Chapter 7 in Digital Business Management, 2025, pp 71-79 from Springer

Abstract: Abstract In a nutshell A walnut shell is cracked open to reveal a green microchip inside, symbolizing the concept of technology and intelligence. The background is a soft gradient, and there are no visible text or links. The chapter explores the evolution of the InternetInternet, from the static Web 1.0Web 1.0 to the interactiveInteractive Web 2.0Web 2.0 and the emerging Web 3.0Web 3.0 and 4.0. It highlights the rise of social mediaSocial media and its impact on business, focusing on social marketingSocial marketing and its stages. The importance of mobileMobile devices is emphasized with a focusFocus on mobile commerceMobile commerce (M-Commerce) and location-based servicesLocation-based services (LBS). Finally, the text introduces social commerceSocial commerce and influencer marketingInfluencer marketing as key strategies in the digital landscapeDigital landscape. The smartphone as we know and use it today was launched by Steve Jobs in 2007.

Keywords: Mobile commerce (M-Commerce); Social media; Social networks; Web 2.0; Web 3.0; Location-based services (LBS); Mobile business; Social commerce; Influencer marketing; User-generated content (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-83177-5_7

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DOI: 10.1007/978-3-031-83177-5_7

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