Introduction: About Commerce: Understanding the Interface of Deal-Making and Relationship Building

Jean-Claude Usunier ()
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Jean-Claude Usunier: University of Lausanne

Chapter Chapter 1 in About Commerce, 2025, pp 3-7 from Springer

Abstract: Abstract I explore here the polysemy of the word commerce, and the facets of the word commerce in English and French, as well as the characteristics of the exchange relationship and of commerce as the relational subset of the exchange relationship.

Keywords: Polysemy; Etymology; Commerce; Exchange relationship; Marketing (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-86673-9_1

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DOI: 10.1007/978-3-031-86673-9_1

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