About Commerce

Jean-Claude Usunier ()
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Jean-Claude Usunier: University of Lausanne

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-86673-9
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Chapters in this book:

Ch Chapter 1 Introduction: About Commerce: Understanding the Interface of Deal-Making and Relationship Building

Jean-Claude Usunier

Ch Chapter 10 Fundamental Relational Mechanisms Underlying Trade and Exchange

Jean-Claude Usunier

Ch Chapter 11 Reciprocity and Trust

Jean-Claude Usunier

Ch Chapter 12 Collective Commercial Dynamics

Jean-Claude Usunier

Ch Chapter 13 Virtual Commerce Relationships

Jean-Claude Usunier

Ch Chapter 14 Commerce and Police

Jean-Claude Usunier

Ch Chapter 15 Mandates and Commercial Intermediation

Jean-Claude Usunier

Ch Chapter 16 Labor Market, Instrumentalization, and Commerce in Oneself and Others

Jean-Claude Usunier

Ch Chapter 17 The Undue Divorce Between Deals and Relationships

Jean-Claude Usunier

Ch Chapter 2 Trade, Commercial Relations, and the Relationship

Jean-Claude Usunier

Ch Chapter 3 Interaction, Exchange, and Transaction

Jean-Claude Usunier

Ch Chapter 4 Opportunism and Normativity in the Commercial Relationship

Jean-Claude Usunier

Ch Chapter 5 The Centrality of the Commodity in the Commercial Relationship and the Commoditization Process

Jean-Claude Usunier

Ch Chapter 6 The Process of Generalized Commoditization

Jean-Claude Usunier

Ch Chapter 7 Exchange, Trade, and Markets

Jean-Claude Usunier

Ch Chapter 8 The Market as an Abstraction

Jean-Claude Usunier

Ch Chapter 9 Commerce Formalized: Mathematical Formulations and Geometrical Metaphor

Jean-Claude Usunier

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DOI: 10.1007/978-3-031-86673-9

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