Commerce Formalized: Mathematical Formulations and Geometrical Metaphor

Jean-Claude Usunier ()
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Jean-Claude Usunier: University of Lausanne

Chapter Chapter 9 in About Commerce, 2025, pp 141-157 from Springer

Abstract: Abstract This chapter proposes different mathematical formulations and geometrical metaphors based on the interaction between deals and relationships within the whole market transaction to show how the joint value of market transactions is formed. It is then argued that the objective of commerce is to maximize the long-term value of market transactions over time under generalized resource constraints by appropriate management of the relationship on both sides. Issues in commerce research are presented at the end of the chapter.

Keywords: Geometrical metaphors; Deals; Relationships; Joint value; Long term; Market transactions (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-86673-9_9

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DOI: 10.1007/978-3-031-86673-9_9

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