Collective Commercial Dynamics

Jean-Claude Usunier ()
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Jean-Claude Usunier: University of Lausanne

Chapter Chapter 12 in About Commerce, 2025, pp 215-232 from Springer

Abstract: Abstract I examine here the choice of partners, relational marriages, and the creation of quasi-family groups, as well as divorce, relationship breakdown, excluding others as a consequence of trust being broken, and classical forms of collective commercial dynamics: agreements, alliances, coalitions, networks, etc. The normative disapproval of economic sociability is part of the myth of pure and perfect competition, focusing on sellers rather than buyers. There is a need to see economic sociability in a more positive and less powerfully normative light, especially as concerns exchange, trade, and market power.

Keywords: Commercial dynamics; Agreements; Alliances; Coalitions; Networks; Economic sociability; Competition; Market power (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-86673-9_12

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DOI: 10.1007/978-3-031-86673-9_12

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