The Market as an Abstraction

Jean-Claude Usunier ()
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Jean-Claude Usunier: University of Lausanne

Chapter Chapter 8 in About Commerce, 2025, pp 109-139 from Springer

Abstract: Abstract The market is first and foremost an abstraction. The concrete imagination and the theatrical imagination are the cornerstones of a vernacular theory of the market, without which it would not attract interest, intellectual curiosity, and support beyond specialized academic circles. I examine the rhetoric of the market and its failure to conform to the rules governing classical tragedy (unity of time, unity of place, unity of action) despite the fiction maintained by the rhetoric of economic discourse. The concrete imagination plays an important role in the mystique of the market and its institutionalization.

Keywords: Market rhetoric; Vernacular theory; Abstraction; Institutionalization (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-86673-9_8

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DOI: 10.1007/978-3-031-86673-9_8

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