Trade, Commercial Relations, and the Relationship

Jean-Claude Usunier ()
Additional contact information
Jean-Claude Usunier: University of Lausanne

Chapter Chapter 2 in About Commerce, 2025, pp 9-17 from Springer

Abstract: Abstract The chapter provides basic definitions of actors, roles, the symmetry and reversibility of those roles, as well as subjects and objects in the exchange relationship. A market relationship seems to require both objects and subjects. However, only objects are really necessary (and sufficient) because each partner is interested in the object in order to buy or sell it.

Keywords: Market relationship; Trade; Marketing; Subjects; Objects (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-86673-9_2

Ordering information: This item can be ordered from
http://www.springer.com/9783031866739

DOI: 10.1007/978-3-031-86673-9_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().