Interaction, Exchange, and Transaction

Jean-Claude Usunier ()
Additional contact information
Jean-Claude Usunier: University of Lausanne

Chapter Chapter 3 in About Commerce, 2025, pp 19-33 from Springer

Abstract: Abstract In business, there is a gradual transition from a simple interaction to an informal exchange, and then to agreement formalization as an exchange transaction. I examine the relative importance of vertical and horizontal interactions in market and non-market exchanges, as well as personalized versus depersonalized interactions. Unilateralism, as well as partial or total anonymity, generates relational forms, in particular opportunistic unilateralism and normative unilateralism, as well as their combinations. This chapter introduces transactions and contractual arrangements.

Keywords: Vertical interactions; Horizontal interactions; Depersonalized interactions; Unilateralism; Transactions; Contracts (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-86673-9_3

Ordering information: This item can be ordered from
http://www.springer.com/9783031866739

DOI: 10.1007/978-3-031-86673-9_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().