Pricing in Focus

Gábor Rekettye (), Jonathan Liu () and Pál Danyi ()
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Gábor Rekettye: University of Pécs
Jonathan Liu: The International Business School Sale
Pál Danyi: Budapest University of Technology and Economics (BME)

Chapter Chapter 1 in Pricing for Strategic Managers, 2025, pp 3-18 from Springer

Abstract: Abstract OBJECTIVE 1: To discuss the importance of “pricing” as an operational and strategic tool for managing today’s modern businesses in a global environment. OBJECTIVE 2: To explore the role that pricing plays in company functions and explain the key goals of organisation policies, which, among market conditions, can only be achieved with accurate pricing policies. OBJECTIVE 3: To illustrate the challenges, sophistication and complex requirements of establishing a competitive pricing policy in the new economic and technology-driven environments, and in the COVID-19 pandemic and the following inflation times.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-90526-1_1

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DOI: 10.1007/978-3-031-90526-1_1

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