Pricing for Strategic Managers

Gábor Rekettye (), Jonathan Liu () and Pál Danyi ()
Additional contact information
Gábor Rekettye: University of Pecs, PTE KTK
Jonathan Liu: University of Wales
Pál Danyi: University of Technology and Economics

in Springer Books from Springer

Date: 2025
Edition: Second Edition 2025
ISBN: 978-3-031-90526-1
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Chapters in this book:

Ch Chapter 1 Pricing in Focus

Gábor Rekettye, Jonathan Liu and Pál Danyi

Ch Chapter 10 Retail and Wholesale Pricing

Gábor Rekettye, Jonathan Liu and Pál Danyi

Ch Chapter 11 Pricing in International Markets

Gábor Rekettye, Jonathan Liu and Pál Danyi

Ch Chapter 12 Successful Price Negotiations

Gábor Rekettye, Jonathan Liu and Pál Danyi

Ch Chapter 13 New Price-Based Business Models

Gábor Rekettye, Jonathan Liu and Pál Danyi

Ch Chapter 14 Pricing Tools and Systems

Gábor Rekettye, Jonathan Liu and Pál Danyi

Ch Chapter 15 The Role of AI in Pricing

Gábor Rekettye, Jonathan Liu and Pál Danyi

Ch Chapter 2 The Economics of Pricing

Gábor Rekettye, Jonathan Liu and Pál Danyi

Ch Chapter 3 Customers’ Price Perception

Gábor Rekettye, Jonathan Liu and Pál Danyi

Ch Chapter 4 Prices, Costs, and Profit

Gábor Rekettye, Jonathan Liu and Pál Danyi

Ch Chapter 5 Methods of Price Setting

Gábor Rekettye, Jonathan Liu and Pál Danyi

Ch Chapter 6 Pricing Strategy

Gábor Rekettye, Jonathan Liu and Pál Danyi

Ch Chapter 7 Dynamic Pricing

Gábor Rekettye, Jonathan Liu and Pál Danyi

Ch Chapter 8 Product Lines Pricing and Bundlings

Gábor Rekettye, Jonathan Liu and Pál Danyi

Ch Chapter 9 Pricing Across the Marketing Channels

Gábor Rekettye, Jonathan Liu and Pál Danyi

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DOI: 10.1007/978-3-031-90526-1

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