Methods of Price Setting

Gábor Rekettye (), Jonathan Liu () and Pál Danyi ()
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Gábor Rekettye: University of Pécs
Jonathan Liu: The International Business School Sale
Pál Danyi: Budapest University of Technology and Economics (BME)

Chapter Chapter 5 in Pricing for Strategic Managers, 2025, pp 89-109 from Springer

Abstract: Abstract OBJECTIVE 1: To understand how prices are established and set. OBJECTIVE 2: To demonstrate the two basic price-setting methods, cost-plus profit and market-based technique. The EVC (Economic Value to Customers) is also discussed among the market-based methods in this chapter. OBJECTIVE 3: To show new and newly used pricing policies to meet the challenges of today’s turbulent environment.

Date: 2025
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DOI: 10.1007/978-3-031-90526-1_5

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