Product Lines Pricing and Bundlings

Gábor Rekettye (), Jonathan Liu () and Pál Danyi ()
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Gábor Rekettye: University of Pécs
Jonathan Liu: The International Business School Sale
Pál Danyi: Budapest University of Technology and Economics (BME)

Chapter Chapter 8 in Pricing for Strategic Managers, 2025, pp 165-183 from Springer

Abstract: Abstract Objective 1: To establish the strategy of pricing product lines and items belonging to the line and learning the methods and techniques used to calculate prices to express perceived differences in customer value. Objective 2: To discuss what methods can be used in pricing complementary products. Objective 3: To understand the importance of bundling and its pricing and discuss the advantages and disadvantages of the different bundles.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-90526-1_8

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DOI: 10.1007/978-3-031-90526-1_8

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