Pricing Strategy

Gábor Rekettye (), Jonathan Liu () and Pál Danyi ()
Additional contact information
Gábor Rekettye: University of Pécs
Jonathan Liu: The International Business School Sale
Pál Danyi: Budapest University of Technology and Economics (BME)

Chapter Chapter 6 in Pricing for Strategic Managers, 2025, pp 113-138 from Springer

Abstract: Abstract OBJECTIVE 1: To explore how companies make essential pricing decisions, including the crucial concept of “price positioning,” which determines the nature of the competitive rivalry that the company is faced with. OBJECTIVE 2: To showcase the array of pricing strategies available when a company is gearing up to launch new products or product lines. This exploration will shed light on the potential consequences, advantages, and disadvantages of these strategies, underscoring the weight of the decisions at hand. OBJECTIVE 3: To elucidate that pricing is not a static element, but one that evolves with the market segment the company targets and the stage of the product life cycle. This understanding will help the audience appreciate the dynamic nature of their pricing decisions.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-90526-1_6

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DOI: 10.1007/978-3-031-90526-1_6

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