Retail and Wholesale Pricing

Gábor Rekettye (), Jonathan Liu () and Pál Danyi ()
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Gábor Rekettye: University of Pécs
Jonathan Liu: The International Business School Sale
Pál Danyi: Budapest University of Technology and Economics (BME)

Chapter Chapter 10 in Pricing for Strategic Managers, 2025, pp 209-235 from Springer

Abstract: Abstract Objective 1: To examine current wholesale and retail trade developments and ascertain how these new circumstances influence pricing attitudes. Objective 2: To discuss the role psychology plays in retail businesses in setting consumer prices and to illustrate the different tactics retailers use to secure their customer base. Objective 3: To examine the competition between large retail chains and private labels’ role in that competition. Objective 4: Review online retail development and examine online retailers' pricing policies.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-90526-1_10

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DOI: 10.1007/978-3-031-90526-1_10

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