Pricing in International Markets

Gábor Rekettye (), Jonathan Liu () and Pál Danyi ()
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Gábor Rekettye: University of Pécs
Jonathan Liu: The International Business School Sale
Pál Danyi: Budapest University of Technology and Economics (BME)

Chapter Chapter 11 in Pricing for Strategic Managers, 2025, pp 237-255 from Springer

Abstract: Abstract Objective 1: To examine the differences between domestic and international pricing and illustrate the pricing strategies for entering foreign markets. Objective 2: To outline the relationship between domestic and foreign prices and investigate the escalation of domestic prices due to the different cost factors in international transactions.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-90526-1_11

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DOI: 10.1007/978-3-031-90526-1_11

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