The Economics of Pricing

Gábor Rekettye (), Jonathan Liu () and Pál Danyi ()
Additional contact information
Gábor Rekettye: University of Pécs
Jonathan Liu: The International Business School Sale
Pál Danyi: Budapest University of Technology and Economics (BME)

Chapter Chapter 2 in Pricing for Strategic Managers, 2025, pp 19-36 from Springer

Abstract: Abstract OBJECTIVE 1: To inform readers about the dynamic relationship between prices and demand. OBJECTIVE 2: To explain the elasticities of demand and discuss the role and different forms of price elasticities and their interrelationship with income and cross elasticity. OBJECTIVE 3: To illustrate the different forms of market structures, including perfect competition, monopoly, oligopoly and monopolistic competition and to explain the influence of these market forms on how pricing can be managed.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-90526-1_2

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DOI: 10.1007/978-3-031-90526-1_2

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