Pricing Tools and Systems

Gábor Rekettye (), Jonathan Liu () and Pál Danyi ()
Additional contact information
Gábor Rekettye: University of Pécs
Jonathan Liu: The International Business School Sale
Pál Danyi: Budapest University of Technology and Economics (BME)

Chapter Chapter 14 in Pricing for Strategic Managers, 2025, pp 287-303 from Springer

Abstract: Abstract Objective 1: To outline the IT tools and systems that enable companies to implement more effective and intelligent pricing strategies and processes, fully leveraging cutting-edge technologies. Objective 2: To offer a historical perspective on how advancements in technology have played a pivotal role in the evolution of pricing, especially as a complex component of the marketing mix. Objective 3: To help managers select the proper pricing tools for their business needs.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-90526-1_14

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DOI: 10.1007/978-3-031-90526-1_14

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