The Transformative Power of Art via a Luxury Fashion Lens

Alessia Grassi ()
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Alessia Grassi: University of Leeds, School of Design

A chapter in New Horizons in Fashion and Marketing, 2025, pp 193-215 from Springer

Abstract: Abstract This chapter aims to determine key factors that might help luxury fashion brands to deliver transformative experiences. Such experiences are deemed a powerful option to strengthen brand/consumer relationships in meaningful and long-lasting ways. This chapter focuses on opportunities for luxury fashion brands to connect with their consumers at a deeper level while providing experiences that are detached from their core business. This is, people are looking for immersive and life-changing experiences that can provide them with meaning. Brand experiences can offer this, but some strategy needs to be put in place to make such experiences competitive.

Keywords: Luxury; Transformative experiences; Luxury fashion; Brand experiences; Fashion art (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-94196-2_10

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DOI: 10.1007/978-3-031-94196-2_10

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