New Horizons in Fashion and Marketing

Edited by Kate Armstrong ()

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-94196-2
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Chapters in this book:

The Evolving Landscape of Avatar Influencers in Fashion Retail

Kate Armstrong and Emma Thede

A New Era of Fashion Consumption: How Digital Marketing Is Impacting the Fashion Consumption Landscape

Michal Krupien and Edwin Chinzupe Phiri

How Gucci Mixed Humour and High Culture and Put the Cool in Luxury Digital Marketing

Mirsini Trigoni, Ana Roncha and Natascha Radclyffe-Thomas

Examining the Motivation Construct and Its Influence on the ‘Conscious Consumption’ of Second-Hand Luxury Fashion

Kate Armstrong, Manon Moineville and Fabio Ciquera

Omnichannelling: The Key to Establishing Circularity in the Fashion Industry

Nonkululeko Grootboom, Katelijn Quartier and Ida Breed

Translating ‘Sustainability’: Exploring the Impact of Language in the Fashion Context

Caroline Oates, Shahd Sahab, Aurelie Le Normand, Sarah I. Alosaimi and Claudia Henninger

Fashion ReTale: The Re-telling of Retail Luxury Fashion

Teresa Havvas

Sustainability in Fashion Retail: The Design of Fashion Retail Stores

Jureepon Lueakha and Anthony Kent

Luxury Zeitgeist: An Investigation into the Acceleration of the Luxury Fashion Re-commerce and Resale Market

Charlotte Rutter

The Transformative Power of Art via a Luxury Fashion Lens

Alessia Grassi

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-94196-2

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DOI: 10.1007/978-3-031-94196-2

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