Fashion ReTale: The Re-telling of Retail Luxury Fashion

Teresa Havvas ()
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Teresa Havvas: Vogue College of Fashion

A chapter in New Horizons in Fashion and Marketing, 2025, pp 145-154 from Springer

Abstract: Abstract This chapter is a pilgrimage of the ‘store as star’ (Tungate, 2012) and how the concept of luxury through human-centred design adds emotional currency. Boutiques to ‘Brandship’, synchronising intentional customer journeys, omni-channel over multi-channel experiences and a holistic view of Maslow’s hierarchy of needs—during a profound era of hyperconnection and disconnection—a return to one-to-one interaction and belonging could not be more apparent.

Keywords: Fashion; Retail; Luxury fashion; Branding; Brand position; Strategy; Lifestyle (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-94196-2_7

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DOI: 10.1007/978-3-031-94196-2_7

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