Omnichannelling: The Key to Establishing Circularity in the Fashion Industry

Nonkululeko Grootboom (), Katelijn Quartier and Ida Breed
Additional contact information
Nonkululeko Grootboom: Hasselt University
Katelijn Quartier: Hasselt University
Ida Breed: Hasselt University

A chapter in New Horizons in Fashion and Marketing, 2025, pp 93-115 from Springer

Abstract: Abstract This chapter conceptualises the retail design process in the context of the sustainability imperative citing omnichannelling as its enabler, thus highlighting the role of retail design in mainstreaming circular economy (CE). In recent years, retail design has distinguished itself as a transdisciplinary profession addressing retailer and customer interactions across physical and virtual space (Quartier, 2015). Digitisation has transformed the customer from a passive partaker to an active participant with high expectations. Concurrently, fashion merchandise has become the most purchased products online, and the sustainability challenges surrounding this sector have also increased (Boström & Micheletti, 2016; Maccan, 2016). Intrinsically thriving on change, the fashion industry is dependent on a large material throughput generating considerable amounts of waste. This is exacerbated by the rapidly increasing global population which is demanding more fashion, goods, and services, putting strain on natural resources and affecting climate change whilst challenging current systems of production and consumption (Andrews, 2015; Boström & Micheletti, 2016). There is consensus in the fashion industry that a circular approach can lead to greater sustainability of this sector (Ellen MacArthur Foundation, 2017; Niinimäki, 2018). In its position between production and consumption, fashion retail has an important role to play in mainstreaming circularity by supporting fashion apparel utilisation rather than one-off sales.

Keywords: Circular Fashion; Fashion industry; Retail; Sustainability; Consumption; Omnichannelling (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-94196-2_5

Ordering information: This item can be ordered from
http://www.springer.com/9783031941962

DOI: 10.1007/978-3-031-94196-2_5

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().