Developing a Nation or Place Brand: Bloom Consulting’s 14-Step Roadmap

Jose Filipe Torres () and Recep Richie Karaburun ()
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Jose Filipe Torres: Bloom Consulting
Recep Richie Karaburun: New York University, School of Professional Studies

Chapter Chapter 10 in Nation and Place Branding, 2026, pp 275-325 from Springer

Abstract: Abstract In a nutshell, now that we have passed through the theoretical conceptualizations and discussions about Nation and City Branding, we finally reach the practical part—to learn on practice how to develop a Nation Brand or City Brand strategy.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-97325-3_10

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DOI: 10.1007/978-3-031-97325-3_10

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