Nation and Place Branding

Jose Filipe Torres () and Recep Richie Karaburun ()
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Jose Filipe Torres: Bloom Consulting
Recep Richie Karaburun: New York University, School of Professional Studies

in Springer Books from Springer

Date: 2026
ISBN: 978-3-031-97325-3
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Chapters in this book:

Ch Chapter 1 What is Nation Branding and Place Branding? Definitions and Origins

Jose Filipe Torres and Richie Karaburun

Ch Chapter 10 Developing a Nation or Place Brand: Bloom Consulting’s 14-Step Roadmap

Jose Filipe Torres and Recep Richie Karaburun

Ch Chapter 2 The Importance of Nation and Place Branding

Jose Filipe Torres and Richie Karaburun

Ch Chapter 3 Competitive Advantage in Nation and Place Branding: What Makes a Great Nation or Place Brand?

Jose Filipe Torres and Richie Karaburun

Ch Chapter 4 The Role of Marketing in Nation Branding and Place Branding

Jose Filipe Torres and Richie Karaburun

Ch Chapter 5 Digital Identity and Digital Footprint in Nation and Place Branding

Jose Filipe Torres and Richie Karaburun

Ch Chapter 6 Using Special Events in Nation and Place Branding

Jose Filipe Torres and Richie Karaburun

Ch Chapter 7 The Role of Sustainability in Nation and Place Branding

Jose Filipe Torres and Richie Karaburun

Ch Chapter 8 Key Performance Indicators (KPIs) for Nation and Place Branding

Jose Filipe Torres and Richie Karaburun

Ch Chapter 9 Crisis Management in Nation and City Branding Communications

Jose Filipe Torres and Richie Karaburun

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-97325-3

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DOI: 10.1007/978-3-031-97325-3

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