Key Performance Indicators (KPIs) for Nation and Place Branding

Jose Filipe Torres () and Richie Karaburun ()
Additional contact information
Jose Filipe Torres: Bloom Consulting
Richie Karaburun: New York University, School of Professional Studies

Chapter Chapter 8 in Nation and Place Branding, 2026, pp 217-243 from Springer

Abstract: Abstract This chapter introduces readers to the importance and principles of measuring Nation Brand or Place Brand performance. It starts with defining the key performance indicator (KPI) and arguing why any such KPI must be SMART. Further, it considers the differences between Nation and City Branding and Nation and City Marketing KPIs, with industry insights providing valuable context and examples of measurement in real life. Finally, the chapter notes the challenges of measuring Nation and Place Branding performance.

Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-97325-3_8

Ordering information: This item can be ordered from
http://www.springer.com/9783031973253

DOI: 10.1007/978-3-031-97325-3_8

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().