Using Special Events in Nation and Place Branding

Jose Filipe Torres () and Richie Karaburun ()
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Jose Filipe Torres: Bloom Consulting
Richie Karaburun: New York University, School of Professional Studies

Chapter Chapter 6 in Nation and Place Branding, 2026, pp 159-185 from Springer

Abstract: Abstract This chapter begins by examining the different types of events that cities, regions, and countries incorporate into their Nation and Place Branding strategies, under the second quadrant of the Bloom Consulting SpiderBrand ©, and explores how these events can be effectively classified. It then considers various approaches for evaluating events and assessing their impacts. Following this, the chapter highlights the numerous benefits places derive from hosting events, such as boosting tourism, achieving global media visibility, and improving local infrastructure. After addressing these positive aspects, the chapter also acknowledges the risks and challenges associated with hosting events, including high costs, fleeting impacts, and sustainability concerns.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-97325-3_6

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DOI: 10.1007/978-3-031-97325-3_6

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