Key Takeaways: Integration and the Big Picture

Arto Lindblom (), Matti Kautto and Lasse Mitronen ()
Additional contact information
Arto Lindblom: Aalto University, School of Business
Lasse Mitronen: Tampere University, Faculty of Management and Business

Chapter 15 in Omnichannel Retail, 2026, pp 159-164 from Springer

Abstract: Abstract This chapter synthesizes the key ideas of the book, showing how retail concepts, customer promises, and marketing mix tactics connect the world of retail with the world of the customer in an omnichannel environment.

Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-09745-3_15

Ordering information: This item can be ordered from
http://www.springer.com/9783032097453

DOI: 10.1007/978-3-032-09745-3_15

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().