 3M: Beyond the 15 % RuleStephan Rahn ()
A chapter in Management of the Fuzzy Front End of Innovation, 2014, pp 195-199 from Springer Abstract: Abstract According to 3M's logic of innovation, knowledge, ability and desire represent the three decisive parameters for innovativeness. Knowledge denotes the ability to combine existing technological competencies across divisional borders with specific market opportunities. Ability describes 3M's process competency – particularly with respect to its stage-gate innovation process. Desire is the direct effect the company's corporate culture has on the innovation-relevant attitudes and conduct of its employees. Personal development and esteem, freedom, liveliness, stability over time and building on strengths form the vital basis for striving for the spirit of innovation. But these elements must also be accompanied by a goal- and performance-oriented organization that sets rules. Only by achieving a good balance between the freedom provided by the corporate culture and demanding performance and goal attainment is it ultimately possible to ensure a company's innovative performance. Keywords: Trade Fair; Innovation Process; Innovation Performance; Corporate Culture; Innovative Performance (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-01056-4_14 Ordering information: This item can be ordered from DOI: 10.1007/978-3-319-01056-4_14 Access Statistics for this chapter More chapters in Springer Books from Springer |
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