The Digitization of Word-of-Mouth

Roberta Minazzi ()
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Roberta Minazzi: University of Insubria

Chapter Chapter 2 in Social Media Marketing in Tourism and Hospitality, 2015, pp 21-45 from Springer

Abstract: Abstract From the first article published on the topic of electronic word-of-mouth (eWOM) research has rapidly increased, underlining the importance of this phenomenon in various business contexts. Customers’ purchasing behavior has increasingly changed with the development of Information and Communication Technologies and social media. Therefore, what had traditionally been defined as word-of-mouth (WOM) needs to be reconsidered and studied in light of recent trends. This chapter will analyze the evolution of the concept from WOM to eWOM and main dimensions for an analysis of WOM. Specific attention will be paid to credibility and possible biased information.

Keywords: Purchase Intention; Source Credibility; Online Review; Dual Process Theory; Consumer Review (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-05182-6_2

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DOI: 10.1007/978-3-319-05182-6_2

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