Social Media Impacts on Travelers

Roberta Minazzi ()
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Roberta Minazzi: University of Insubria

Chapter Chapter 3 in Social Media Marketing in Tourism and Hospitality, 2015, pp 47-76 from Springer

Abstract: Abstract This chapter examines the impact social media can have on travelers’ behavior, through the integration of decision-making studies and travel planning theories. Influences of social media are analyzed for each step of the travel planning process: before leaving (pre-trip), during the stay (during-trip), and after having come back home (post-trip). The second part of the chapter focuses on travel experience sharing activity. In particular, reasons for sharing, dimensions of co-creation, and main mediators of travel experience are examined. Finally, demographics and various roles of social media users (lurkers, posters, and shoppers) are discussed.

Keywords: Social Medium; Purchase Decision; Online Review; Tourism Experience; Travel Planning (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-05182-6_3

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DOI: 10.1007/978-3-319-05182-6_3

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