Social Media Impacts on Travel Suppliers: Social Media Marketing

Roberta Minazzi ()
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Roberta Minazzi: University of Insubria

Chapter Chapter 4 in Social Media Marketing in Tourism and Hospitality, 2015, pp 77-126 from Springer

Abstract: Abstract In the light of social media impacts on travelers’ behavior earlier analyzed in Chap. 3 , this section highlights the effects on travel suppliers. In particular, traditional ways to create customer relationships need to be integrated with new eCRM practices and communication policies. Travel companies able to engage customers and prospects by means of social media can increase word-of-mouth, enhance their web reputation, and eventually influence purchase behaviors. Some examples are provided and discussed.

Keywords: Social Medium; Customer Relationship Management; Revenue Management; Customer Engagement; Social Media User (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-319-05182-6_4

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