Mobile Social Media Marketing in Tourism

Roberta Minazzi ()
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Roberta Minazzi: University of Insubria

Chapter Chapter 5 in Social Media Marketing in Tourism and Hospitality, 2015, pp 127-135 from Springer

Abstract: Abstract The combination of social media and mobile technologies has changed the way people communicate and influence all the steps of travel planning behavior. In particular, the convergence of social media, virtual reality, and physical space determines the development of a new perspective toward Mobile Social Media (MSM). This chapter will examine MSM concept and classifications, as well as possible applications in the tourism business. The last part of the chapter will discuss the actions travel organizations might undertake to exploit these mobile marketing applications.

Keywords: Global Position System; Mobile Device; Virtual Reality; Augmented Reality; Mobile Application (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-05182-6_5

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DOI: 10.1007/978-3-319-05182-6_5

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