 Market Driven Media Brands: Supporting or Faking High Journalistic Quality?Gabriele Siegert ()
A chapter in Handbook of Media Branding, 2015, pp 355-371 from Springer Abstract: Abstract According to New Institutional Economics, media brands are not only a means of differentiation and valuable resources, but also institutional arrangements that allow media companies to profit from the production of high quality journalism. From this perspective, media brands promise journalism of high quality, and media brand reputation provides an economic incentive to produce it. However, it remains unclear whether a gap between the promise of quality from media brands and the product would be recognized and whether the possible reactions of the audience would be threatening to media management. According to Neoinstitutionalism, a media brands’ promise of quality might be a way to cope with both market and societal expectations in order to achieve legitimacy. From this perspective, it is highly probable that media brands are only giving the appearance of high quality journalism. Keywords: New institutional economics; Neoinstitutionalism; Market-based view; Resource-based view; Media brand reputation; Product differentiation; Legitimacy; Quality promise; High quality journalism; Environmental expectations (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-18236-0_24 Ordering information: This item can be ordered from DOI: 10.1007/978-3-319-18236-0_24 Access Statistics for this chapter More chapters in Springer Books from Springer |
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