Handbook of Media Branding

Edited by Gabriele Siegert (), Kati Förster (), Sylvia M. Chan-Olmsted () and Mart Ots ()

in Springer Books from Springer

Date: 2015
Edition: 2015
ISBN: 978-3-319-18236-0
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Chapters in this book:

What Is So Special About Media Branding? Peculiarities and Commonalities of a Growing Research Area

Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted and Mart Ots

Media Branding 3.0: From Media Brands to Branded Entertainment and Information

Sylvia M. Chan-Olmsted and Ronen Shay

20 Years of Research on Media Brands and Media Branding

Isabelle Krebs and Gabriele Siegert

Brands in International and Multi-Platform Expansion Strategies: Economic and Management Issues

Gillian Doyle

Media Branding from an Organizational and Management-Centered Perspective

Sabine Baumann

International Media Branding

Ulrike Rohn

Media Brands and the Advertising Market: Exploring the Potential of Branding in Media Organizations’ B2B Relationships

Christoph Sommer

Add Some Glam? An Essay on the Aestheticization of Media Brands

Christian Bluemelhuber

Research Note: Audience Perspectives on the Perceived Quality of Pure Play Distribution: A Cross-Platform Analysis

Ronen Shay

Emerging Industry Issues and Trends Influencing the Branding of Media Content

Walter S. McDowell

Branding Media Content: From Storytelling to Distribution

M. Bjørn Rimscha

Native Advertising, or How to Stretch Editorial to Sponsored Content Within a Transmedia Branding Era

Stéphane Matteo and Cinzia Dal Zotto

Innovating and Trading TV Formats Through Brand Management Practices

Sukhpreet Singh and John Oliver

Research Note: Nostalgia as the Future for Branding Entertainment Media? The Consumption of Personal and Historical Nostalgic Films and Its Effects

Kathrin Natterer (née Greuling)

Media Brand Cultures: Researching and Theorizing How Consumers Engage in the Social Construction of Media Brands

Mart Ots and Benjamin J. Hartmann

Marketing Communication of Media Brands: A Literature Review

Stefan Weinacht

Research Note: News Magazines’ Social Media Communication and Their Effect on User Engagement

Verena Friedl and Kati Förster

The Groucho Marx Dilemma in Media Branding: Audience as Part and Signal of Media Brands

Helmut Scherer

An Audience-Centered Perspective on Media Brands: Theoretical Considerations, Empirical Results and ‘White Spaces’

Kati Förster

Media Brands in Children’s Everyday Lives

Ingrid Paus-Hasebrink and Uwe Hasebrink

Media Brand Loyalty Through Online Audience Integration?

Juliane A. Lischka

Research Note: Generating Social Buzz for Media Brands: Conceptualizing Social Network Word of Mouth

Lisa-Charlotte Wolter

Media Branding and Media Marketing: Conflicts with Journalistic Norms, Risks of Trial and Error

Stephan Russ-Mohl and Rukhshona Nazhdiminova

Market Driven Media Brands: Supporting or Faking High Journalistic Quality?

Gabriele Siegert

An Economic Theory of Media Brands

Frank Lobigs

Research Note: News Media Branding and Journalistic Quality: Contradiction or Compatibility?

Isabelle Krebs

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-319-18236-0

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DOI: 10.1007/978-3-319-18236-0

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