 Research Note: News Media Branding and Journalistic Quality: Contradiction or Compatibility?Isabelle Krebs ()
A chapter in Handbook of Media Branding, 2015, pp 387-401 from Springer Abstract: Abstract Facing increased competition and changing user behavior news media outlets increasingly have to pursue branding strategies to stay successful in the market. But the role of traditional news media as democratic institutions and the associated expectations impede branding measures as well as reservations against branding on the journalist’s side. This contribution is an attempt to further investigate news media branding. Referring to existing models it suggests the integration of societal functions as well as journalistic quality in the brand identity of news media brands. The production of contents should reflect these values in order to achieve successful branding to create a strong news brand. Expert interviews, audience survey and content analysis have been conducted to investigate the performance of news media brands regarding the fulfillment of societal functions and the journalistic quality. Keywords: News media brands; News media branding; Journalistic quality; Expert interviews; Audience survey; Content analysis (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-18236-0_26 Ordering information: This item can be ordered from DOI: 10.1007/978-3-319-18236-0_26 Access Statistics for this chapter More chapters in Springer Books from Springer |
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