Humanizing Internal Crowdsourcing Best Practices

Alexis J. Bañón-Gomis (), Ricardo Martínez-Cañas () and Pablo Ruiz-Palomino
Additional contact information
Alexis J. Bañón-Gomis: Universitat Politècnica de València
Ricardo Martínez-Cañas: Universidad de Castilla-La Mancha

Chapter Chapter 9 in Advances in Crowdsourcing, 2015, pp 105-117 from Springer

Abstract: Abstract In its short life, the concept of crowdsourcing has been applied in practice to attain various outcomes, such as business goals, innovation processes, social justice, democratic participation and environmental activism. One of its value-adding applications in the businessBusiness area involves recruiting organizational members to participate in problem-solving activities. However, because this situation could be perceived as a new job parcel involving complex human relationships governed by a values loophole, the need to improve understanding on how to manage this practice optimally remains. By focusing on how value is created through social aspects and how such practice can be optimally managed, this chapter identifies crowdsourcing as a new type of organizational value created through human relationships inside business organizations. More importantly, this chapter uses the case of IBM to explore how this online relationship can be adequately articulated to avoid counterproductive behaviours by internal crowd participants. A proposal of best-practice principles for corporations interested in addressing this business practice in a more humanizing way concludes the chapter.

Keywords: Organizational Member; Human Relationship; Personal Brand; Corporate Brand; Social Computing (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-18341-1_9

Ordering information: This item can be ordered from
http://www.springer.com/9783319183411

DOI: 10.1007/978-3-319-18341-1_9

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().