Retail Assortment: More ≠ Better

Susan M. Broniarczyk and Wayne D. Hoyer
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Susan M. Broniarczyk: University of Texas at Austin
Wayne D. Hoyer: University of Texas at Austin

A chapter in Retailing in the 21st Century, 2006, pp 225-238 from Springer

Keywords: Product Category; Product Choice; Shelf Space; Store Ambience; Individual Store (search for similar items in EconPapers)
Date: 2006
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DOI: 10.1007/3-540-28433-8_15

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